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Double win for Outdoor Classroom Day campaign

Outdoor Classroom Day celebrates as 1 million children embrace the outdoors

Posted by Lucinda Reid | May 26, 2017 | Teaching

Social enterprise Project Dirt and corporate partner Unilever have picked up an award for their work on the Outdoor Classroom Day campaign – the same day that saw over 1 million children around the world get outdoors to play and learn as part of the initiative. 

Outdoor Classroom Day is helping children around the world experience the many benefits of outdoor learning and play. As well as a global celebration, the campaign is a catalyst for more time outdoors every day, both at school and at home. Last Thursday, children in over 80 countries – from Kazakhstan to Calgary – got outdoors, with many schools having picnics, doing maths in the playground and having extended playtimes. Teachers from all over the world tweeted pictures of children jumping in puddles, hunting for bugs and making dens.

We are delighted to have won the award for best global education project. Working with the Dirt is Good brands from Unilever has enabled this teacher-led campaign to reach much further than would have been possible otherwise

The awards, held at Lords Cricket Ground in London, celebrate business excellence and innovation in corporate responsibility and sustainability.

Nick Gardner, CEO and Co-founder of Project Dirt, said: “We are delighted to have won the award for best global education project. Working with the Dirt is Good brands from Unilever has enabled this teacher-led campaign to reach much further than would have been possible otherwise – we believe this was the biggest day of outdoor play and learning ever. Linking community projects with businesses and funders is at the heart of Project Dirt's work - this is just one of the examples of what can happen when you bring communities together for good."

The partners are now planning the next Outdoor Classroom Day activation days in September and October, when the campaign will be targeting schools across Australia, India and Argentina.

By the end of the year, they aim to have inspired schools around the world to get millions more children outdoors to play and learn.

Find out more about the campaign on their website.

 

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