A Dorset school is bidding to strengthen community ties by launching a loyalty card to support local independent businesses.
Bryanston School’s initiative builds on a pre-Christmas pilot scheme involving retailers, food outlets, boutiques and service providers in Blandford Forum.
“As one of the area’s largest employers, with frequent visitors to our campus, we are keen to do everything we can to support the local economy and to highlight the services available from shops and businesses on our doorstep,” said headmaster, Mark Mortimer.
Following positive results and feedback from the pilot, the formalised loyalty programme has been extended to include the parents of all 687 pupils at the school, as well as former pupils living locally.
“We recognise that the high street in any rural town is truly at the heart of the local community,” added Mortimer, “so we want to encourage and promote the regular use of local shops and businesses in any way we can.”
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Among local retailers welcoming the move is Julian Day, the owner of Offcamber bike shop.
“This is just the type of initiative that can really help independent businesses in Blandford and is a great way to start the new year,” he said.
“Bryanston is such significant source of potential custom and it gives retailers like us the perfect opportunity to draw attention to the convenience and range of services available in the town.”