Dress for success

London 2012 was a triumph for Team GB, especially for the independent sector. And Squadkit wants to maintain the momentum

A key message taken away from the triumphant London 2012 Olympic Games was that the UK’s independent schools are crucial in developing medal-winning talent. Privately educated athletes comprised 17 per cent of Team GB – but were responsible for bringing home 37.5 per cent of the team’s medals.

Squadkit, the performance range of sports kit from Schoolblazer, the UK’s leading supplier of school uniform and sportswear, is now the leading sportswear brand in independent schools – and the brand recognises that it has a real responsibility to help foster and nurture the next generation of medal winners.

To that end, the company is delighted to welcome London 2012 medallist Chloe Rogers to the Squadkit team. “As a key member of the medal-winning Ladies’ Hockey Team, Chloe knows what is required to dedicate your life to Olympic glory,” reveals Chloe’s fellow Performance Director, Ashes-winning England bowler Matthew Hoggard MBE . “She has been hugely helpful in setting the standards and specifications of our product to ensure that players of all ability or ambitions can train in great performing kit.”

Chloe has also been out and about to many of Squadkit’s partner schools to talk about her Olympic experience and
to help inspire those just setting out on their own sporting journey.

“Schools and teams across the country are already seeing the benefits of Chloe’s experience,” Matthew continues. “We’ve altered the fit of our track pants and introduced ladies’ sizing, and we’ve further improved the wicking and breathability properties of our key garments to maximise dryness and comfort. We’ve also introduced a range of new sublimated rugby and hockey fabrics, and we’ve looked again at our ‘warmth layer’ garments, focusing on high-performance mid layers and moving away from traditional hoodies.

“There used to be a real apartheid in sport, with elite teams wearing great high-performance kit and pupils lower down the sporting ladder given old-fashioned and uncomfortable kit. Squadkit has pioneered a genuine change, bringing first-team kit quality to all. This trend is now widespread, and the confidence and enthusiasm in those schools who have adopted the new philosophy has been palpable.

“We firmly believe that elite performance is driven by opportunity and inspiration, and we are determined to help schools provide this to their young athletes – through wearing great kit, witnessing great performances and meeting inspirational athletes who can sow the seeds of future glory.”

Contacts   T: 01832 280011 W: www.squadkit.com

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