Cambridge University Press & Assessment has launched a single global identity for its learning and assessment products.
The new brand will include Cambridge English qualifications, courses, and support, as well as digital resources including digitised versions of its print books, digital classroom, case studies, Cambridge online mathematics, and GCSE mathematics online.
The move follows last August’s merging of Cambridge University Press and Cambridge Assessment, the latter being a non-teaching department of the university.
“Last year we combined our publishing and assessment operations and now our team works even more closely together to deliver the very best solutions for English language learners and teachers worldwide,” said Francesca Woodward, global managing director, English, Cambridge University Press & Assessment.
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“In the past, learners and teachers have taken exams, used textbooks and digital resources from different parts of our Cambridge family, and our new single brand for English brings all of this together under one roof.
“It helps us to show the world that we create unique learning and assessment experiences that could only come from Cambridge.”
The new brand for English will be introduced over the coming months into exam centres and schools around the world, as well as being applied to the firm’s learning and assessment products.
The process will be a deliberately gradual one, it says.
“As part of our commitment to the environment we’re not asking our partners and distributors around the world to throw away existing branded materials,” explained Woodward.
“We want them to take a step-by-step approach to the transition to our new Cambridge brand for English.”
Pic: Francesca Woodward, global managing director
