Let’s Count! campaign brings census data to life in schools

Teachers can access a wealth of free Let’s Count! resources, including a video lesson from national statistician, Professor Sir Ian Diamond

The national statistician, Professor Sir Ian Diamond, stars in a new video lesson as part of the second Let’s Count! campaign.

Designed to bring census data to life in the classroom, the programme proved a big hit when it launched in 2021.

“Last year, more than 9,000 primary schools across England and Wales took part in Let’s Count!” said Prof Diamond, head of the Office for National Statistics (ONS).

“Through these schools, over 2.2 million children and their parents learnt about the importance of the census. It’s great to see the programme proving popular again this year and I’m looking forward to hearing about the interesting data they can collect about their school and their local area.”

The video lesson sees Diamond joined by fellow ONS experts to explain the usefulness of census data in our everyday lives and looks ahead to this summer’s publication of figures from the 2021 census.


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“We are delighted to launch this new video lesson with the ONS and Professor Sir Ian Diamond as part of Let’s Count! 2022,” said Phil Bird, CEO of family and education at iChild, the scheme’s co-creator.

“Children will learn about the importance of the census results and how they support local services. We encourage primary schools who would like to take part and view this great video lesson to register today!”

Schools can gain instant access to the free resources, which can be personalised to a school’s local area, by registering here. Lessons are available in English and Welsh and take pupils on a journey from collecting the data through to analysing and publishing the findings.

Together with the 2021 resources, which include video lessons from MEI and Professor David Olusoga, they will cover areas of the curriculum including maths, English, history, geography, art and design, and computing.

Teachers will also find a chart generation tool and a worksheet to accompany the new video, allowing pupils to design their perfect place.

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