The national children’s technology charity Lifelites has launched a new fundraising video campaign featuring their latest Patron, Dame Esther Rantzen.
Lifelites – recently recognised for their good work with technology as a 2015 Nominet Trust 100 winner – is the only charity to provide assistive and inclusive technology packages for terminally ill and disabled children in every baby and children’s hospice across the British Isles. The package of technologies is both provided and maintained by the charity.
Esther’s initial involvement with the charity features the television presenter and broadcaster in their latest video which aims to raise awareness of the work of Lifelites. It showcases the magical Lifelites technology provided for the children being cared for by hospice services, giving them opportunities to play, be creative, control something for themselves and communicate – for as long as it is possible.
The video was filmed at children’s hospices where Esther got the chance to speak to staff and young people to understand the impact of the Lifelites donation.
In the video Esther says: “What if I told you that there is such thing as magic and that I have seen it with my very own eyes? This magic is called…Lifelites.”
Esther encourages viewers to make a donation to the charity and ends her plea by saying: “A donation from you can help Lifelites continue to give life limited children a voice up till the very last moment. You can give them the chance to smile and be happy for as long as they have to live. You can help Lifelites to give kids with limited life, unlimited possibilities. There really isn’t anything more magical than that.”
Simone Enefer-Doy, Chief Executive of Lifelites, said: “We are extremely lucky that Esther has agreed to lend Lifelites her support for our new video. Not only is she is a high profile and respected personality, we know her experience in the charity sector will assist us with our fundraising which is a vital part of our work of course. She’s a great supporter of projects dedicated to improving young people’s quality of life in the same way we do here at Lifelites so she’s a perfect fit for our charity.