St George’s School in Ascot has been shortlisted for the Times Educational Supplement (TES) 2015 Independent School Marketing Campaign of the Year Award. The award recognises an independent school that has planned a powerful marketing and communications strategy, which promotes an aspect of the school to the wider community and provides evidence of the campaign’s effectiveness and impact.
There are nine categories in total of the TES Awards, which are designed to recognise excellence and reward the professionalism and flair of those making an outstanding contribution to the strategic and financial management of independent schools in the UK.
The 14 judges have shortlisted five schools, all of which have demonstrated outstanding examples of marketing and communications best practice. The winner will be announced at a ceremony at the Grosvenor Hotel, London on Friday 27 November 2015. In addition, the judges will choose an overall Independent School of the Year from the winners of the first nine categories.
Henrietta Lightwood, Marketing and Admissions Director at St George’s School Ascot, said: “We are absolutely delighted to be shortlisted for the Times Educational Supplement Marketing and Communications Campaign of the Year Award 2015. Here at St George’s we have been working to integrate our marketing and admissions strategy, both on and off line, and to generate measurable results from the strategic initiatives implemented. All of the marketing tactics we have used are based on solid research and communicating our brand has been key.
“From a marketing perspective, translating St George’s brand values into digital and visual media, print, design, video and photography has made a significant difference. We have had tremendous support from the Headmistress, Rachel Owens, who really understands the power of marketing and has trusted us to implement a campaign, based on solid business objectives, that has had a real impact.”