Survey: what do parents really want from independent school?

In an ever-competitive education sector, editor Stephanie Broad wants to do some marketing mythbusting

Choosing a school for their child is one of the most important decisions a parent will make. We want to find out what parents most value when choosing an independent school – whether it’s the teaching, location or extra-curricular activities on offer. To enable us to do some marketing ‘mythbusting’, we are also asking you, the schools, what you think parents are looking for.

Our short online survey will be open until 1 June, at which point we’ll crunch the numbers and present our findings in IE magazine. Your responses are confidential and will only be used for the purpose of statistics.

Take the survey below or click here to complete in a new browser tab.



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Thanks for participating!

Stephanie Broad

Editor, Independent Education Today

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